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CR Swimwear, inspired by the vibrant and diverse Costa Rican culture, offers an exclusive line of high-quality women's swimwear. As a startup, the company approached Impressive Click for comprehensive services to establish and grow their business from the ground up.
Websites
Branding
MarketingBeing a new venture, CR Swimwear had the product but lacked the infrastructure and marketing strategy to penetrate the market effectively. They required a growth partner who could assist in building their brand identity, developing an e-commerce platform, and implementing a robust marketing strategy across various channels.
Impressive Click's experience with startups guided their strategy, prioritizing sales and market presence from the outset.
To kickstart branding efforts, Impressive Click organized a model recruiting event for CR Swimwear. They captured both product shots and marketing materials, essential for creating both digital and print catalogs. These catalogs were strategically designed for presentation to wholesale vendors and for use in promotional events.
Impressive Click developed an intuitive e-commerce platform for CR Swimwear, enabling efficient inventory management and streamlined online sales. They also launched targeted advertising campaigns on Google Shopping and Facebook. These campaigns were crucial in driving traffic and sales, reaching potential customers effectively.
Impressive Click played a pivotal role in establishing CR Swimwear's market presence, contributing to about 90% of the company's foundational infrastructure. This comprehensive approach set CR Swimwear on a trajectory towards success, demonstrating the impact of a well-rounded digital and marketing strategy in launching a new brand in the competitive fashion industry.
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We like to put our clients first, but since you're curious, we've been around since 2008 and have worked with over 600 different clients. We were founded during a recession and survived through many different technological advancements. Put simply, we're here to stay and that's because we instill a single motto "the best or nothing".
Now enjoy a totally fabricated back story.
