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Savannah Bar Crawl, a key player in Savannah, Georgia's event scene, is renowned for organizing large-scale events like the "Nightmare on Congress Street" and "St. Practice Day". Annually attracting around 20,000 attendees through eight major events, the company sought to enhance its ticket sales and streamline the attendee experience.
Website
Branding
MarketingSavannah Bar Crawl initially relied on Eventbrite and organic Facebook content for event promotion. However, they faced declining ticket sales due to two primary issues: Facebook's shift to a pay-to-play model, reducing the visibility of organic content, and the emergence of competitors who eroded their market share. This necessitated a strategic shift to distinguish themselves in a saturated market and adapt to the evolving digital landscape.
Impressive Click formulated a comprehensive digital strategy:
The creation of a dedicated website marked the first step, focusing on building robust organic SEO to stand out from competitors. Simultaneously, efforts were made to enhance visibility on Eventbrite, ensuring top ranking in search results.
Impressive Click launched tailored advertising campaigns on Facebook and Google. These campaigns were meticulously optimized to drive traffic to both the website and Eventbrite pages, maximizing ticket sales.
We have been clients of Impressive Click for years. They helped double our business within 12 months and the look and functionality of our site is terrific. We also appreciate the security and stability of the platform. We would not hesitate to recommend their services.
The strategic interventions by Impressive Click yielded remarkable results. Not only did they successfully boost ticket sales, but they also provided invaluable insights into customer behavior and preferences. Within a year, Savannah Bar Crawl doubled its revenue, a testament to the power of a well-executed digital marketing strategy in the event planning industry.
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